In our continuing efforts to assemble and communicate information about artists and the shows in which they participate we have completed the tabulation on the 1998 Artists Survey. This was the first year we sent the survey to only NAIA members. Even though the number of surveys sent out was smaller than in previous years, we received the largest number of returned surveys. It is hoped that the reason for this is that NAIA efforts are beginning to have an impact and that artists see their input as necessary for these efforts. The results show that although our members participate in art festivals and craft shows, the majority also show their work in galleries and museum and/or university shows, the more conventional routes for fine work.
In addition, the respondents voiced concerns about the art festival industry. As in a previous survey, a large number mentioned the greatest threat to the industry as too many mediocre and low quality shows diluting the business. Beyond this, deceptive practices and the inability of shows to deal effectively with them were of paramount concern. The major suggestions to remedy the situation were (1) Photo ID at check-in and (2) for shows to have a trained committee to check artists booths against their slides on a daily basis. A large majority of respondents was willing to report to the show staff or committee, but some mentioned that since there was no standardized way of addressing these problems reporting was frequently futile.
The category of rule enforcement was the ranking most frequently left blank. It is hard to tell unless the problem and the shows enforcement mechanism (or lack thereof) are close enough to be observed. However, we have included the tabulation of the scores in this category because it is such an important issue at this time As to the improvements that artists have seen in the past five years, the most frequently mentioned was that shows are beginning to pay attention to the needs and advice of artists, largely because of NAIA efforts. Artists also frequently mention that show organizers are increasingly treating artists as professionals and that competition to get into good shows has resulted in higher quality exhibitors.
This year, as in previous years, the most frequently mentioned issue that artists would like the NAIA to address is that of booth fees due upon acceptance rather than to have them sent with the application. Other issues noted as important for our organization to address were: the problems of production studios or manufactured work vs. that made by an individual artist; originals vs. reproductions; and artists reps. As in last years survey, the shows that scored highest in both quality of exhibition and sales are American Craft Expo, Ann Arbor Street Art Fair, Cherry Creek, Smithsonian Craft, Philadelphia Craft Show, and St. Louis Art Fair. These shows have all the ingredients necessary to produce an outstanding event; good location, strong community base of support, good jury procedures and outstanding promotional efforts.
QUALITY OF EXHIBITION How good was the work overall? |
PROMOTION How much? |
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HOSPITALITY Lots of friendly volunteers? Artist’s rest areas? Amenities? Good party? |
SECURITY Was it evident before and after show hours? Was your van secure? |
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ENFORCEMENT OF RULES Did the show do a good job enforcing their rules? |
COMMUNICATION Consider the prospectus? Other info? |
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FOOD Who might it attract? Was it good? Upscale? Easy to get? |
ACCESS Load-in, load-out, parking, early setup? |
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